Welcome to Week One of Parkinson’s Media Mastery—your launchpad for becoming a confident, compelling, and credible voice in Parkinson’s advocacy.

This week is all about setting the stage. We’ll explore:

• Your "Why": Clarify your personal motivation for speaking out and how it connects to your broader mission.

• Audience Awareness: Identify who you’re trying to reach—whether it’s the general public, policymakers, or the Parkinson’s community—and what matters most to them.

• Message Mapping: Begin crafting your core message so it’s clear, memorable, and adaptable across different media formats.

• Media Mindset: Learn how to approach interviews, storytelling, and public speaking with authenticity and purpose.

Think of this as building your media foundation—one that will support everything from podcast appearances to policy panels. Whether you’re new to advocacy or looking to sharpen your voice, this week will help you align your story with your strategy.

Let’s get started—your voice matters more than ever.